The Effect of Nutrition Label Education on Consumers' Healthy Diet Choices
September 1, 2022·
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0 min read
Chenzhe Zhang
Abstract
This field experiment evaluates whether nutrition label education changes consumers’ willingness to pay for healthier food options. The intervention increased willingness to pay for products with lower fat and sodium content, while effects for other nutrients were more limited.
Authors
PhD Student in Agricultural, Environmental, and Development Economics
I am a PhD student in Agricultural, Environmental, and Development Economics. My research interests lie in applied microeconomics, environmental and energy economics, policy evaluation, causal inference, and machine learning. I am particularly interested in original data construction and empirical work at the intersection of environmental risk, human behavior, and economic outcomes.